Wella Professionals COLOR RENEW ACTIVATOR LIQUID , 500ml

A ZERO DAMAGE COLOR REDUCER TO ADJUST, CHANGE AND CORRECT UNDESIRED PERMANENT HAIR COLOR RESULTS. It's a gentle alternative to persulfate products to reduce undesired oxidative color while respecting the natural hair melanin without lightening the natural hair color. Reduces undesired color results. Gently cleanses excessive oxidative color in depth and tone. Respects the natural hair structure. Does not lighten the natural color. Optimizes and prepares the hair for new color. Easy and reliable application. Peroxide free, Persulfate free, Parfum free.